Menus and food
Understand unfamiliar dishes, ask a useful question and make your own choice.
Meet Fumi
PHONE APP FOR JAPAN TRAVELWhat is Fumi?
Fumi is a phone app and calm, practical travel companion for international visitors in Japan. It helps with the small questions that can make a journey easier, richer and more human.
Fumi can help a traveller understand an unfamiliar menu, prepare for a station transfer, find the right words for a simple conversation or learn the context that makes a place more meaningful.
FUMI JAPAN
Fumi
FumiYour Japan travel companion, right on your phone.
Explore Japan with confidenceFumi lives on the traveller's phone.
Fumi for travellers
Useful help without taking over the trip.
Japan stays at the centre. Fumi helps a traveller understand, ask, choose and continue with more confidence.
Stations and journeys
Prepare for lines, platforms, transfers and the practical steps between places.
Language and connection
Prepare a simple phrase or understand enough context to begin a real human exchange.
Places and culture
Learn the background that helps a neighbourhood, custom, attraction or local recommendation make sense.
The Fumi idea
A little more understanding can create a much better journey.
Fumi does not make every decision for the traveller. It helps people participate—to understand a menu, prepare for a station, ask a natural question or discover why a place matters.
The technology is useful and then becomes secondary. The traveller, the people they meet and Japan itself remain the real experience.
Fumi for partners
A practical visitor-support relationship.
FumiTours.com is the public home of the Fumi Japan Partner Network. It is primarily a business-to-business platform for Japanese visitor-facing organisations.
1. Introduce Fumi
A hotel or other approved partner can display a compact brochure, counter card or guest link where international visitors naturally need help.
2. Support visitors
Fumi gives travellers a clearer route into practical help, useful context and more confident participation in Japan.
3. Share useful stories
Partners may be considered for factual profiles, local stories, events, seasonal information and verified offers through Fumi's editorial and social network.
Clear boundaries
What Fumi is—and what it is not.
Fumi is a travel app and partner-support platform. It does not replace professional, emergency or booking services.
Fumi is
- a phone app and practical travel companion;
- a source of useful context and preparation;
- a bridge into more confident human interaction;
- a visitor-support tool for approved partners;
- an editorial network for verified Japan stories.
Fumi is not
- a hotel booking or payment service;
- a hotel-rating, certification or paid-ranking system;
- a guarantee of perfect translation or real-time transport accuracy;
- an emergency, medical, legal or consular service;
- a promise of guaranteed publicity or audience reach.
Fumi on the phone · FumiTours.com on the web
One travel companion. One partner and editorial website.
The Fumi app supports travellers. FumiTours.com explains the Partner Network and provides Japan journeys, railway guides, self-guided railway tours and useful editorial resources.
The simple distinction
Fumi is the phone app. FumiTours.com is the public travel and partner platform.
Hotels and other approved organisations can introduce guests to Fumi through point-of-sale materials, while their verified stories can be considered for the wider Fumi network.
Fumi Japan Partner Network
Help visitors participate in Japan with confidence.
Hotels are Phase 1. The wider network will expand carefully across experiences, dining, destinations, travel and shopping or craft organisations.