Fumi Japan Partner Network · Business introductions

Help visitors discover Japan.
Let them discover you.

From hotels and restaurants to gardens, museums, travel services and regional destinations, Fumi is developing partnerships that make Japan easier for international visitors to explore — and create opportunities for businesses to share their stories.

299,799Combined followers across Fumi's Japan X channels
21Japan-focused X accounts covering places, food, culture, hotels and travel

Follower snapshot: 12 October 2026. Combined account followers, not a count of unique individuals.

Illustrated Japanese coastal railway and landscape
FUMI TOURS · JAPAN JOURNEYS · USEFUL LOCAL STORIES

A practical exchange

Support visitors. Share what makes your place special.

01 · GUEST DISCOVERY

Offer useful visitor information

Approved Fumi information can be made available in places international visitors naturally need it. Our standard English guest brochure uses one universal FumiTours QR — no venue-specific printing.

02 · WEBSITE DISCOVERY

Introduce your organisation

With your permission and fact-checked details, suitable businesses may be considered for factual FumiTours listings and useful local stories as the relevant partner sections develop.

03 · SOCIAL CONTENT

Share genuine news and experiences

Partners can propose events, seasonal updates, local insights and photographs for editorial review and possible use on relevant Fumi Japan social channels.

An enquiry does not create a partnership, listing or guaranteed social feature. Fumi's editorial travel information and independent recommendations are not purchased by participation.

One network · Six partner families

Something for every kind of Japan visitor business.

Hotels are our first complimentary pilot. The other categories are being prepared progressively; we welcome preliminary enquiries without suggesting those programmes are already operating.

Phase 1 · Complimentary hotel pilot

Fumi Hotel Partners

Stay with Fumi. Hotels, ryokan, hostels and serviced apartments. Discuss a small supply of free brochures or a reception card for international guests.

Explore the hotel programme →
Preparing future partnerships

Fumi Experience Partners

Experience Japan with Fumi. Attractions, museums, gardens, cultural tours, workshops, cruises and activities.

Preparing future partnerships

Fumi Dining Partners

Eat with Fumi. Restaurants, food halls, markets, regional cuisine and culinary experiences.

Preparing future partnerships

Fumi Destination Partners

Discover Japan with Fumi. Tourism associations, visitor centres, destination organisations and local regions.

Preparing future partnerships

Fumi Travel Partners

Move with Fumi. Transport, ferries, regional airports, luggage services and other traveller-support businesses.

Preparing future partnerships

Fumi Shopping & Craft Partners

Shop Japan with Fumi. Shopping streets, markets, makers, crafts, department stores and visitor-friendly retail.

A simple way to begin

One introduction. No decision required today.

01

Tell us about your business

Send your organisation's name, location and contact details to the Fumi Partner team.

02

Explain what might help

Tell us about the international visitors you see, suitable information displays, or useful local stories.

03

Discuss a suitable next step

For hotels, review the complimentary pilot. Other sectors can register an early interest as their programmes take shape.

04

Agree permissions separately

Any brochure placement, website listing, image use or content feature requires a suitable agreement and relevant approvals.

Our Japan social network

Twenty-one channels. Local and relevant stories.

Different X accounts focus on different visitor interests. Hotel news belongs with stay or city channels; dining stories belong with food channels; attraction stories go to suitable cultural or destination channels.

Each story is matched to relevant channels and reviewed editorially. No individual post, timetable or number of views is guaranteed.

Frequently asked questions

Clear answers for your team.

Is joining the Fumi Japan Partner Network free?

The introductory hotel pilot is complimentary and non-exclusive for accepted hotels. Other partner families are in preparation; no terms or charges are implied for them. Sending an initial enquiry costs nothing.

Does our business need a special QR code or specially printed brochures?

No. Fumi's standard guest brochures use one universal QR linking to FumiTours.com/go/. A separate venue-specific code would be optional if independently requested later, not a requirement to enquire or participate.

Can our business be featured on FumiTours.com or X?

Suitable, accurate and permissioned local information may be considered for editorial website or social-media coverage. Features aren't automatic, and partner participation does not influence independent ratings, rankings or Fumi answers.

Who should contact you?

The person responsible for guest information, marketing, partnerships, operations or general management — whichever is appropriate for your organisation. A head-office contact is welcome too.

Do we have to decide during a visit?

No. You can simply review the materials or email us at a convenient time. We won't treat receiving a brochure as permission to display it or publish information about your business.

For Japanese visitor-facing businesses

Let's begin with a simple conversation.

If your organisation welcomes visitors from overseas, we'd be happy to learn what you do and discuss whether there is a useful fit with Fumi.

日本語でのお問い合わせも歓迎します。

Contact the Partner Network →
Your direct contactpartners@fumitours.com

Fumi Japan Partner Network · FumiTours.com

Fumi is operated commercially through Clear Fountain Pty Ltd (Australia). You don't need a Fumi app account to enquire.

Hotel-specific information →